Team Sections

Team / Modern
TEAM

The People Behind Felix

Malik McCray
CEO and Founder
Ayla Siddique
Customer Experience Specialist
Team / Dark
TEAM

The People Behind Felix

Malik McCray
CEO and Founder
Ayla Siddique
Customer Experience Specialist
Team / SaaS
TEAM

The People Behind Simpliworks

Malik
CEO & Cofounder

Amazon expert and team assist. Especially interested in problem solving and innovative new approaches to online advertising.

Keith
Head of Ops & Cofounder

Aka, Mr. GetItDone. Lead operations specialist with a keen interest in process and systems building.

Udeh
Lead Engineer & Cofounder

Lead developer for the Simpliworks team, and muay thai boxing specialist. We think twice before requesting any unplanned features.

Ramsey
Frontend Dev & Cofounder

UI/UX experience curator with a focus on making selling through Simpliworks simple. For Ramsey, "1 click" feels like too many.

Lalit
CTO & Cofounder

Technical leader ensuring all systems run smoothly for you, the user. Interested in technical architecture and risk mitigation.

Ayla
Customer Experience

Ensures that your journey from Day 1 to success is as painless as possible and that you have a positive experience while working with Simpliworks.

Caitlin
Onboarding Specalist

Simpliworks customers’ #1 cheerleader. Sets up your onboarding experience to see lasting results, all while ensuring your needs are heard and met.

Scott
Head of Partnerships

Always seeking win-win partnerships and engaging conversations. Scott finds strategic partners that can help Sellers reach their goals.

Noah
Amazon Growth Specialist

Enables sellers to boost sales performance through expertise in Amazon’s best practices. Interested in collaborating to find successful solutions for sellers.